SEO Content Writing That Led To 6,000 organic hits in 6 months
SEO copywriting in a specific, enthusiastic brand voice that increased our organic hits by more than 100%.
Read the writing samples:
Cords Club: a jewelry brand for sensitive-eared girlies everywhere.
Our Mission: Build a brand voice that actually connects with real people, create content that educates AND engages, and turn a small jewelry brand into a trusted go-to resource for anyone who's ever broken out in a rash just from wearing earrings (using an enthusiastic, impossible-to-forget brand voice).
The Challenge
Cords Club had something genuinely special going for them: beautiful earrings made specifically for people with sensitive ears. But their content wasn't quite capturing the warmth and personality the brand actually had. Plus, they needed a big increase in volume to start seeing the search results they needed.
The Approach
I took Cords Club’s voice to heart, writing twice-weekly SEO-optimized blogs that made Cords Club feel like your most knowledgeable, most supportive bestie in the jewelry world!
Twice-Weekly Blog Posts: After careful research of Cords Club’s voice, mission, and competitors, I produced two blogs per week (1200-2200 words) in the enthusiastic, audience-forward tone present all over their website. Using tools like Ahrefs, SEMrush, and SurferSEO, I built in keywords and backlinks naturally — no stuffing.
The Results
An increase of 6,000 organic hits on the website from December 2025-May 2026
Content that breaks down intimidating topics (nickel allergies! ASTM F-136 titanium! implant-grade steel!) in a way that's actually fun to read.
A signature tone that balances education and personality, so content never feels like homework (or a sales pitch.)
Messaging that builds real trust, because Cords Club is honest about limitations and enthusiastic about solutions.
A repeatable content framework their whole team can use to keep that warm, empowering voice consistent across every blog post, and product page they write.
