How We Turned a Safety Expert into a Go-To Leadership Voice
Steve Tusa, Founder of RMA, Keynote Speaker, Trusted Guide on the Climb to Leadership
Our Mission: Expand Steve’s visibility, position him as a sought-after safety leadership speaker, and generate high-quality leads in executive networks.
Steve had decades of credibility in safety leadership, but his market visibility didn’t match his expertise.
He wanted to:
Get in front of decision-makers in organizations like Vistage.
Build a speaker pipeline without relying on cold outreach.
Package his leadership and safety insights in a way that grabs attention online.
The Approach
I built a strategic visibility plan designed to grow his authority and lead flow at the same time.
Content Strategy: Developed a steady stream of LinkedIn posts that blend leadership principles with real-world safety challenges.
Engagement Playbook: Targeted and engaged with executives and event organizers to grow relevant connections.
Speaker Positioning: Refined his sizzle sheet to highlight ROI, not just credentials, for event organizers.
Lead Magnet Launch: Created a high-value safety leadership tool to attract and capture qualified leads.
Workshop Framing: Positioned his workshop as the must-have session for leaders serious about safety and performance.
The Results
Increased LinkedIn engagement from senior leaders and conference organizers.
Strengthened positioning as both a leadership and safety expert, not “just” a safety consultant.
Created a clear pipeline from content → conversations → bookings.
Built marketing assets that continue to generate opportunities without constant chasing.
Why This Works for CEOs and Experts
Expertise alone doesn’t get you booked. The right positioning and visibility system does.
For Steve, that meant translating his decades of experience into content, offers, and outreach that made decision-makers take notice and take action.
This is the same process I use with every client: extract your unique value, package it for impact, and get it in front of the right people until opportunity becomes inevitable.
Copywriting Deliverables for Steve
LinkedIn content calendar and post copy for leadership and safety authority building.
Lead magnet copywriting for high-value resource download.
Email nurture sequence copy to convert leads into workshop bookings.
Speaker sizzle sheet copywriting for conference and event organizers.
Workshop landing page copy.
Social media engagement scripts for executive outreach.
