Scaling a Leadership Brand For Crazy Business Growth
Amanda Silver: Consultant, Coach, Creator of Powerhouse Women Leaders
Our Mission: Grow Amanda’s personal brand following, strengthen her authority with consistent content, and launch her first group coaching program to a full roster.
The Challenge
Amanda was already a respected organizational consultant and executive coach, known for helping nonprofits, B Corps, and women executives create better teams, systems, and habits.
But her marketing needed to match her influence.
She wanted to grow her audience with the right people.
She needed a content engine that reflected her expertise and care.
She was ready to launch a group coaching program — but needed it to sell out on day one.
The Approach
I built a marketing strategy that combined audience growth with high-touch engagement and a revenue-generating launch plan.
Brand & Messaging Foundations: Clarified Amanda’s voice and positioning to stand out in the leadership space.
Content Growth: Created a monthly newsletter with a 40% open rate, plus consistent LinkedIn ghostwriting.
Website & Blog Overhaul: Updated site copy and content structure to drive a 30% increase in readership.
Program Launch: Designed and executed a launch strategy for her first group coaching program.
The Results
Added 2,000+ followers to her personal brand audience.
Monthly newsletter averaging 40% open rate.
Website and blog readership up 30%.
First group coaching program filled to 100% capacity at launch.
Amanda’s Website | Amanda’s LinkedIn | Amanda’s Blog
Copywriting Deliverables For Amanda
Brand & messaging foundations.
Newsletter planning and launch.
Launch strategy.
Blog writing.
LinkedIn ghostwriting.
Social media strategy.
