How We Took Valerie from “Virtual Assistants” to Premium Partner for High-Performing CEOs

Written By Amy Evans

Valerie Trapunsky, Founder & CEO of The Yutori Method™

Our Mission: Rebrand, reposition, and rebuild market presence to attract high-capacity visionary leaders who want the best COO, Chief of Staff, and EA talent on the market.

Valerie Trapunsky is the founder and CEO of ChatterBoss, the author of Delegation Nation, and recently, a 2X founder at The Yutori Method.

Valerie had a proven business. But her brand still looked like a VA service instead of the premium staffing partner she’d become.
She needed to:

  • Rebrand without losing trust from her existing client base.

  • Target only the highest-value clients (think founders, investors, family offices).

  • Build authority on LinkedIn to drive inbound leads from the right people.

Valerie helps entrepreneurs around the world as a delegation coach, entrepreneur, and thought leader in the integration and delegation spaces.

The Approach

I ran the rebrand end-to-end, making sure every piece of it positioned Valerie as premium premium and spoke directly to decision-makers.

  • Interviewed ideal clients to nail exactly what they value.

  • Rebuilt brand strategy and messaging from the ground up.

  • Directed a visual identity overhaul that actually matched the quality of her service.

  • Built a new lead funnel and high-touch nurture system for executive-level prospects.

  • Created a LinkedIn content plan that turned Valerie into the authority on visionary–integrator partnerships.

The Results

Valerie went from 1x founder to leading SME on the Office of the CEO in a matter of months:

  • Shifted from “outsourced help” to boutique staffing for the team behind the CEO.

  • Consistent LinkedIn engagement from high-value prospects.

  • Built a private Circle community to nurture and upsell premium clients.

  • Created messaging and systems that now bring in the exact clients she wants — no more volume, all value.

Why This Works for CEOs

You don’t necessarily need more content. You need positioning that makes the right people stop scrolling, pay attention, and think, “This is someone I need in my corner.”

Content without positioning is noise. Positioning without proof is fluff. I bridge that gap. I turn your expertise into a market presence that’s impossible to ignore, backed by systems that turn visibility into real opportunities.

That’s what I built for Valerie — a brand and message that started attracting the exact CEOs and decision-makers she wanted.

And that’s the same process I bring to every CEO I work with.

Valerie’s Website | Valerie’s LinkedIn | Valerie’s Book

Copywriting Deliverables for Valerie:

  • Branding and messaging foundations: personal brand

  • Social media content strategy

  • Newsletter planning and copy

  • Book launch strategy execution and outreach

  • PR and podcast toolkit

  • Blog writing and SEO-optimization

  • Website SEO and copy

  • Sales funnel creation

Amy Evans
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