Launching a First-of-Its-Kind National Resource in Mental Health
The Clinical Supervision Directory: Changing the Mental Health Field Forever
Our Mission: Launch and scale a unique platform connecting clinical supervisors with supervision-seekers, while building the founder’s personal brand and expanding into multiple content channels.
The Challenge
Dr. Amy Fortney-Parks had a bold vision: create the first national directory of clinical supervisors and provide ongoing education to strengthen the mental health field.
The problem?
No roadmap for launching and scaling such a specialized platform.
A need to attract both supervisors and supervision-seekers in a highly regulated industry.
No existing personal brand presence for the founder to leverage.
The Approach
I partnered with Dr. Fortney-Parks from day one to launch and grow The Clinical Supervision Directory into a thriving national resource.
Launch Strategy: Designed and managed the rollout of the platform, including funnel creation and content planning.
Brand Building: Developed personal brand foundations for Dr. Fortney-Parks to establish her as a thought leader.
Multi-Channel Growth: Built social media strategies, created two newsletters, launched a podcast, and produced video scripts.
PR & Media Positioning: Crafted a media kit to secure coverage and partnerships in the mental health space.
The Results
Successfully launched the CSD in 2021, now serving a nationwide network of clinical supervisors.
Two newsletters averaging a 30% open rate each.
Podcast, Supervision Simplified, surpassing 5,000 streams.
Dr. Fortney-Parks’s personal brand grew to 700 followers in three months.
Positioned for further growth with her first book set to release in 2025.
See the results:
The CSD Website | Dr. Fortney-Parks’s LinkedIn | The CSD Instagram | The Supervision Simplified Podcast
Copywriting Deliverables for The CSD
Content strategy
Content strategy.
Social media strategy.
Personal brand foundations.
Funnel creation.
Launch strategy and management.
Video scripts.
PR & media kit.
